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How Goop is nailing Contextual Commerce by Inge …
WebFeb 13, 2024 · By Tricia McKinnon. When thinking about successful brands that started out online goop may not come to mind. But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2024.. It all began in 2008 when Paltrow sent her first … WebJul 18, 2024 · Nailing contextual commerce. These are my takeaways to learn from Goop in achieving successful contextual commerce: Intimately know thy audience — a cliche, for sure, but nonetheless a must ... gdmss live camera
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